"Since the 1970s, cutesness has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms. Foreign observers often find this cuteness intriguing and sometimes strange because the Japanese employ it in a vast array of situations and demographics where, in other cultures, it would be considered incongruously juvenile or frivolous (for example, in government publications, public service warnings, office environments, military advertisements, and commercial airliners, among many others)."
(Pick up after your dog-sign)
This entry could be 100 ages long but I’ll spare you ^^ If your interested in the concept of kawaii you can go to the Wikipedia page under kawaii and begin your search there!
For now, I’ll leave you with my latest kawaii addition to my wardrobe. Here you are:
(Red skirt with white hearts & dotty green sneakers- Kawaii ne?!)